Retention-Based Training

CONSULTATIVE SALES TECHNIQUES (PART ONE)

Designed for all sales consultants and sales managers regardless of the level of experience. This interactive course starts with the reception and goes through the entire sales process, including presentation, overcoming objections, closing, delivery, and business development. Special emphasis is also placed on e-commerce and the Internet customer. Our exclusive "Toolbox Technique" is introduced as well.

CONSULTATIVE SALES TECHNIQUES (PART TWO)

Whether you're a seasoned veteran or not, this class builds on the skills learned in Consultative Sales Techniques (Part One), taking the skills to a new level and introducing advanced consultative techniques. The different behavioral styles of customers and sales people are examined as well as ultra-tough objections and closing difficult customers. Finally, the exclusive "Toolbox Technique" is polished up to perfection.

HIRING AND MANAGING

This workshop will enhance your management skills, help you to make better hiring decisions, and improve staff development. The high cost of personnel turnover is also closely examined and sets the stage for analyzing employee motivation, improving it, and where and how to find quality people. Coaching and counseling, rewarding and recognizing, and managing top performers is also discussed in great detail.

CUSTOMER HANDLING

This class is specifically designed for service advisors, parts personnel, receptionists, cashiers, and any other non-sales staff with customer contact. The purpose here is to create and maintain an all-around customer-friendly atmosphere at your dealership. Important issues like uncovering customer expectations, slowing customers down, handling customer complaints, and team problem solving are also reviewed.

A recent study by Rockhurst College, the educational affiliate of one the three major 'one-day' seminar firms, concluded that the average attendee at one-day seminars retained less than 10% of what they learned after 2 weeks!

So at AUTOTRAIN, when we set about to construct our real-world, participant-focused curricula, we first ask: What messages can we send home that will survive the two-week threshold?

We work with your sales, marketing, and engineering staffs to determine the content of custom curricula. Then, we will challenge both you and our creative staff to ensure that if the content makes the cut, it will be in a format that participants retain, period.

That may mean turning a proposed "lecture" into a more "experiential" form. Or perhaps creating animated on-screen visuals that stimulate the senses to absorb and respond.

In any case, we don't charge more for good design. Let us create your next program!

AUTOTRAIN'S IN-DEALERSHIP SALES AND MANAGEMENT TRAINING COURSES:

CREATING & MANAGING A BUSINESS DEVELOPMENT CENTER

Batter up in the bull-pen of customer contact - know the Do's & Don'ts of contact techniques, and how to profit most from each contact. Learn what personality types make the best BDC staff, and how to compensate and motivate them to produce the highest return on your prospect investments.

THE TIME/STRESS MANAGEMENT CONTINUUM

Learn the dollar value of your time. Es-tablish your mission statement & make every day count. Manage productivity with less stress - Identify your employ-ee's characteristics and make them work for you.

ESSENTIALS OF LEADER-SHIP IN HIGH TURNOVER ENVIRONMENTS

More Details Soon!